The first thing you should know is that there’s no one “correct” font for logo design, though there are a few rules you should follow when choosing yours.įirstly, your logo font should be in line with your brand personality – i.e. Now that that’s out of the way, how do you actually choose the perfect font for your logo? Just bear in mind that each typeface (font) in our list below may have several different variations that you can choose from. If this is confusing for you, don’t worry about it like we said, most people confuse the terms anyway, and we referred to each typeface in this post as a “font” for that reason! The takeaway is that each typeface can have a number of different styles. You could have a bold Arial and an Italic Arial, and both of those are considered different fonts – even though they’re part of the same typeface. Fonts, on the other hand, are a particular set of glyphs that are included within a typeface. People tend to confuse the 2 terms, and it’s important to understand what each one is and how it can help you.Ī typeface basically refers to a set of glyphs, or characters, that share a design. Within typography, however, there are both “fonts” and “typefaces”. Fonts fall under the big umbrella of typography, which just refers to the art of arranging letters in a specific way.
