DAMs are intended to encourage the organization of a company's digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes.
