His co-producer Tommee Proffitt has made music for TV shows like 24 and Quantico, and it shows.
While Chance’s music eagerly hops between genres, NF’s production palette offers little beyond melodramatic, heavy-handed orchestral flourishes and cavernous reverb. While Chance is an avatar of human joy, NF is an avatar of suffering. Like The Big Day, The Search harps on a single theme for 75 minutes. Like Chance, NF frequently raps about looking to God for strength and salvation. In characterizing NF and The Search, Chance offers a useful point of comparison.
It was Christian rap’s version of Kanye West’s Graduation beating out 50 Cent’s Curtis back in 2007. NF is orders of magnitude less famous than Chance, but that didn’t stop his album The Search from outselling Chance’s wife-a-palooza The Big Day by 22 thousand units. The last week of July produced an inadvertent first-week sales clash between Chance the Rapper and NF, a Michigan rapper with a significant cult following.
